CRM Blog


New Sage ACT! 2011 Feature: Smart Tasks for Workflow

September 30th, 2010 by

Sage ACT! 2011 Premium Smart Task Workflow - Consulting and Training Experts in Los Angeles, Santa Ana, Brea, Irvine, Mission Viejo, Long Beach in Southern California

Do you get intimidated by the term “Workflow”. Well in ACT by Sage 2011, you no longer have to worry. ACT as a corportate CRM has introduced “Smart Tasks” – which is much easier than Workflow. Here are the 3 steps:

  1. When (Triggers) – You select a Scheduled Time. Then you select a Manual Trigger.
  2. Who (Filters) – You select your Query Parameters. For example, show me all Sales Opportunities with a value of $10K or greater.
  3. What (Action) – Now you select which action is to be taken based on the records returned by the query. For example, Send an E-mail or schedule, Activity or Send with an ACT! E-marketing template.

Better yet, ACT 2011 provides 10 pre-filled templates for common tasks (such as birthday letters). These are easy to edit and personalize – and designed to boost sales.

Another key strength of these Smart Tasks is the Designer Interface. If you have tried using the Workflow Interface within some leading web CRM software packages, you have likely become frustrated. Yet within the highly usable Designer Interface, ACT has given you the easiest visual designer available. Do you like to drag and drop? No worries. You see what you get and you get what you see!

Managing Smart Tasks has been made simple. At any time users can pause or activate Smart Tasks. They are always one-button away from viewing all pending Smart Tasks.

Lastly, Smart Tasks have been designed within the Windows Workflow Foundation and are fully integrated with ACT! E-Marketing from the get go. No integration nightmares.

Do you need more information or an online CRM demo? Do you need to understand the differences between the various versions of ACT or the differences between ACT! and other CRM solutions such as SugarCRM, Microsoft Dynamics CRM, Sage SalesLogix or Salesforce.com? Please don’t hesitate to contact us. We would love to help you properly compare so that you are empowered to choose the optimal CRM Business Software system for your organization.

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Pros and Cons of Deploying Microsoft Dynamics CRM Online (Version 4.0)

September 29th, 2010 by

Tips on Working with Accounts in Microsoft CRM - by CRM Trainers and Consultants in Los Angeles, San Diego, Irvine and Bakersfield, California

You might be wondering which deployment method for Microsoft Dynamics CRM 4.0 is the best. This blog will reveal the pros and cons of deploying Microsoft CRM Online.

What is Microsoft Dynamics CRM Online?

This is Microsoft’s Software plus Service model.  With this offering, the user pays a monthly fee for the following services: (a) Microsoft installs and (b) maintains the server (c) including upgrades and backups.

Pros of Microsoft CRM Online

  1. No long implementaion time. The rollout is almost immediate - because Microsoft configures and maintains the servers.
  2. No software installation is required, save the plug-in for MS Outlook
  3. No server purchase is required.
  4. No server maintenance is required.
  5. No server or software upgrade is required. Upgrades are automatically pushed out.

Cons of Hosted Microsoft CRM Online

  1. You are locked into a monthly service contract
  2. You are limited to 2,000 users
  3. Database size is limited to 20GB (Professional Plus) or 5GB (Professional)
  4. Custom Entities limited to 200 (Professional Plus) or 100 (Professional)
  5. Custom Workflows limited to 200 (Professional Plus) or 100 (Professional)
  6. All users must reside in the US or Canada
  7. Supported languages limited to only English
  8. Since only client side JavaScript code is allowed, extending with custom code is limited.

For more information, please contact us or refer to our Resource Center. If you need more details regarding hosted microsoft crm deployment options within Microsoft Dynamics CRM or in comparison with ACT by Sage, SugarCRM, SalesLogix, or Salesforce.com, please let us know. We would love to help clarify these differences and empower you to choose the proper online  or on-premise CRM system.

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Insider Tips for Sugar CRM: Working with Accounts and Contacts-Part 1 of 3

September 28th, 2010 by

Insider Tips for Sugar CRM: Working with Accounts and Contacts-Part 1 of 3 At Accent Gold we work hard to understand the nuances between various CRM systems. Some business CRM systems are better designed for working with Accounts rather than Contacts. Other CRM systems are stronger at E-mail integration, while others still are better at dealing with Activities and Histories.

In this blog we provide several tips for working with Accounts and Contacts within SugarCRM 6.  Here goes:

Record Navigator. The Record Navigator in the upper right corner will allow you to (a) see how many results your search has found and (b) navigate forwards and backwards while in the record Detail Screen without having to switch back to the List Screen.

SugarCRM 6 Consulting and Training Experts in Los Angeles, San Diego and Irvine, Califoria

My Items (List Screen only). This filters the results to show only the records that are officially “Assigned to” you as a user. Therefore, although there may 1000 records in the system, and you have access to 400 of those records (by unchecking “My items”), your list will contain only 150 records if you check the box “My items”.

SugarCRM 6 Consulting and Training Experts in Los Angeles, San Diego and Irvine, Califoria

Assigned to:

SugarCRM 6 Consulting and Training Experts in Los Angeles, San Diego and Irvine, Califoria

Copy to Contacts. This handy little button allows you to copy the Address on an Account record to the associated Contacts. Practically, if your client tells you that they moved offices, rather than editing 57 Contact records, you only need to edit the Account record and then hit this button. Now that is efficiency!

 SugarCRM 6 Consulting and Training Experts in Los Angeles, San Diego and Irvine, Califoria

Multiple E-mail Addresses. SugarCRM allows you to add multiple E-mail addresses. Users can also designate which address is Primary as well as whether an E-mail address has opted out or is no longer valid.

SugarCRM 6 Consulting and Training Experts in Los Angeles, San Diego and Irvine, Califoria

SugarCRM 6 Consulting and Training Experts in Los Angeles, San Diego and Irvine, Califoria

Copy Address from Left. This Checkbox allows the user to quickly copy the address without needing to re-type all the fields.

 SugarCRM 6 Consulting and Training Experts in Los Angeles, San Diego and Irvine, Califoria

 SugarCRM 6 Consulting and Training Experts in Los Angeles, San Diego and Irvine, Califoria

Do you need to understand your pricing options regarding Sugar vs Microsoft vs ACT vs SalesLogix vs Salesforce.com vs Goldmine?  Give us a call!

Need a free trial download? Contact us – and we guarantee you will not be disappointed.

If you are interested in an online SugarCRM demonstration or need assistance with a SugarCRM implementation, let us know. If you need help with understanding SugarCRM features or SugarCRM licensing and pricing, please don’t hesitate to contact us.

If you need more foundational information regarding a hosted sales CRM software tool – especially with respect to open source CRM integration, please let us know. Whether you have questions regarding hosted Microsoft Dynamics CRM or Zoho CRM – we would love to point you in toward the best fit for your firm.

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Microsoft Dynamics CRM Top 12 Productivity Features

September 23rd, 2010 by

 Microsoft Dynamics CRM 4.0 Productivity Features - by CRM Consulting and Training Experts in Los Angeles and Irvine California

When end users spend most of their time repeating manual processes, it not only reduces their efficiency, it lowers employee satisfaction and allows errors to be introduced into your business data and processes. Microsoft Dynamics CRM 4.0 provides features that match the way that people work so they can be more productive, escape repetitive tasks, and work with data accurately.

INTERNET-FACING DEPLOYMENT
Access your CRM application without a virtual private network (VPN).

Microsoft Dynamics CRM 4.0 gives you an easier, faster way to access your data over the Internet with Internet-Facing Deployments. Now end users can use Microsoft Office Outlook to access the CRM application using hypertext transfer protocol (HTTP) with Secure Sockets Layer (SSL) from home or while travelling.

SMART SEARCH
Search and find what you’re looking for.

Smart Search makes it easier for you to fi nd what you’re looking for by eliminating clicks and removing the necessity for a separate lookup window. Search results will automatically display if an exact match is found. Relevant options are also displayed on partial matches when you type so you can easily select the relevant item, enabling you to spend your time on higher-value tasks.

LOAD STATUS BAR
Start up smarter.

Microsoft Dynamics CRM 4.0 starts up smarter so that you can make more efficient use of your CRM application. The new Load Status Bar in Office Outlook gives you direct visibility into what is happening while the CRM application starts up and provides the ability to be cancelled at any time.

MOST RECENTLY USED ENTITIES LIST
Quickly fi nd recently used entities for e-mail tracking.

Users can now bulk-select e-mail messages for tracking, making it much easier to manage e-mail communications. The new Most Recently Used list in the Office Outlook CRM client helps end users fi nd commonly used entities—such as individuals, accounts, or opportunities—when tracking interactions. Users spend less time looking for information so they can focus on doing their job.

TRACKING BREADCRUMB
Understand the relevancy of correspondence at a glance.

Understand the relevancy of correspondence at a glance with new user interface enhancements. The new breadcrumb bar in the Office Outlook CRM client makes it easy for end users to see at a glance how an e-mail message is relevant to their work. When an e-mail message is being tracked in CRM, the breadcrumb shows why that item is being tracked. For example, if an e-mail message is related to a particular case or lead, that lead will be shown along with the message in Office Outlook.

WEB MAIL MERGE
Create mail merges in a browser.

New and enhanced tools make it easier for users to manage and create mail merges. Create and share reusable templates with your coworkers so you can work more productively. A new Web-based tool for mail merges empowers users to work with mail merges through the Web.

ACTIVITY SYNCHRONIZATION
Track all your activities in one place.

All activity types in Microsoft Dynamics CRM 4.0 can be synchronized with Microsoft Exchange Server, making it easier for users and organizations to tracktheir work. This allows users to track CRM activities, such as phone calls or letters, in addition to tracking e-mail messages, tasks, and other Exchange Server activities. This helps unify activities in one place so that users can work more productively.

E-MAIL SMART MATCHING
Manage and track correspondence simply and seamlessly.

Tracking correspondence is now easier than ever before, thanks to tracking enhancements in Microsoft Dynamics CRM 4.0. E-mail smart matching evaluates your incoming messages and automatically matches them with the appropriate conversation, without a visible tracking token. This capability

E-MAIL PROMOTION TO LEAD OR CASE
Automatically generate leads and cases from e-mail messages.

E-mail messages can be promoted into leads or cases automatically, helping you do your work more efficiently. This reduces the amount of manual work required to manage these types of activities and speeds customer communications.

PRESENCE VISIBILITY
Connect with coworkers.

Integration with Microsoft Office Communications Server empowers quick communication and collaboration. Users can now see who is online or offl ine, free or busy, and launch a Microsoft Office Communicator session without leaving Microsoft Dynamics CRM 4.0. This makes it even easier for teams to work together quickly whether they’re in the same Office or different geographical regions.

CAMPAIGN AUTOMATION
Automate manual activities.

Campaigns are streamlined in Microsoft Dynamics CRM 4.0 so that users can create, launch, and complete campaigns more quickly and with fewer clicks. When a user creates a campaign, they can send campaign e-mail messages and close campaign activities automatically. Automating these manual tasks helps users spend less time on manual processes.

RESOURCE CENTER
Connect and share information with your community.

Microsoft Dynamics CRM 4.0 provides a community-centered approach to information sharing with the new Resource Center, a Web-based community for creating and sharing CRM information and best practices between companies. The Resource Center will also be populated with role-relevant content so that users can get up to speed with CRM faster.

For further Microsoft CRM information, please contact us or refer to our Resource Center. If you need more details regarding practical user options within Microsoft Dynamics CRM or in comparison with ACT by Sage, SugarCRM, SalesLogix, or Salesforce.com, please let us know. We would love to help clarify these differences and empower you to choose the proper web CRM software or on-premise CRM system.

Microsoft Dynamics CRM 4.0 Email Productivity Features - by CRM Consulting and Training Experts in Los Angeles and Irvine California

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Improving Cold Calling with SugarCRM 6

September 22nd, 2010 by

Business owners and sales managers are always asking how they can improve their success in lead generation as well as in cold calling. These two issues will be fleshed out below – plus how easily this is done within Sugar 6.

Here are the 7 keys you must understand:

  1. Cold Calling Statistics. In the past it typically took about 10 attempts to reach the prospect . And then it took approximately 10 phone reaches to get the person to trust you. That makes for 100 call attempts to even start doing business! Yet it is possible to reduce that amount by a factor of 8. Here’s how: You can reduce the attempts to 4 and the reaches to 3. That results in 12 attempts.  So reducing from 100 calls to 12 is a factor of 8!
  2. This script doesn’t work: “Hi John, this is William Johnson from ABC Company. i wanted to talk to you about our ‘product’, our new solution. I understand that you recently attended our webinar and I’d like to show you some more details on it and how it can be used with your systems. Please call me back at the following number. Thanks.”
  3. The Social Calling approach starts with a Prospect Profile. Studies show that, on average, 21 people influence the buying decision for each sales opportunity. So you need to understand who you are trying to sell to.
  4. You also need to grasp Trigger Events. Nobody wants to spend money unless they are triggered by an uncomfortable event. Recently I got a flat tire in 108 degree weather 100 miles outside of Phoenix. I was suddenly motivated to spend money on new tires. Luckily a friendly trucker helped out! Other trigger events might include a product launch such as Sugar 6.
  5. How can I observe Trigger Events? Try Google Alerts. Enter a keyword such as “appointed” when you are trying to find a new VP at a company you are interested in selling to. InsideView does this even better. Of course you can also use Twitter: search for conversations such as “I am frustrated with Product XYZ”. Then join the twitter conversation and recommend your own.
  6. The biggest key is Relationships. Tools such FaceBook, LinkedIn, Xobni and Gist can be helpful. Xobni works inside of Outlook and lets you know who knows who in your outlook. Gist is also helpful in aggregating relationship results. We often underestimate the power of referrals using LinkedIn. The power of LinkeIn is not in “Your Connections” but rather in those individuals who are “Two Degrees Away“. Tip: You definitely should know all the people who are first degree connections. For example, if you are connected to 1000 people on LinkedIn, it is likely that you will have upwards of 300,000+ relationships that are “Two Degrees Away”. Those 1000 can provide a powerful referral for you. This circumvents needing to cold-call a stranger.
  7. The new and improved cold calling script. “Hi John, this is William Johnson, Tom’s friend. Still a good time for 15 minutes?…I noticed that you guys have a relatively new CEO…How is this change affecting you? Are there any new initiatives that may impact your area?…We’ve seen in other places that new CEO often…” You are now in a dialogue with the client, and that is the initial success for any cold caller.

Tip 1 : If possible, try to make the initial call a conference call.
Tip 2
: Write an email that includes both parties (referral source and target prospect). This is often just as effective as a conference phone call.

How to do this within SugarCRM?

  1. First, load the right Prospect list. You can easily do this from within SugarCRM.  Simply select the data and hit the Import button. Each Sugar 6 theme provides this option.
  2. Next, you will want to see who you know at the company. In fact, Sugar will show you all First or Second Degree Connections within that firm.I can also hover over the desired contact to quickly find out LinkedIn and Twitter info. This is one of the most powerful modules in Sugar.
  3. Now, simply select the Sales 2.0 Button for all Trigger Events.
  4. Start calling!

What are the next steps for you?

  1. Keep Social Media activities under 30 minutes per day – focus instead on your customer management within your hosted CRM software package.
  2. Make sure your Linked In profile is professional and complete – as a company and as an individual.
  3. Start building your Linked In network. Make sure those connections are real people, and not strangers.
  4. Start using referrals. Don’t just make the cold calls based on knowledge. Leverage the referral possibilities!
  5. Sign up for the best tools such as Hoovers.

If you need a free demo or review, please let us know. We would love to assist you in understanding how an online web based CRM solution like SugarCRM can streamline your sales crm experience, so that you can focus on Quality and not just Quantity!

Do you need a demo or review of Sugar as a customer management software? Do you have questions regarding the license pricing and feature differences between the free/community edition and the  paid (professional, enterprise) editions? Are you interested in upgrading or in need of a download of SugarCRM 6 to install? Not sure which mobile (Android, iPhone, Blackberry) will work the best? No worries! Just give us a call! We’ll help you understand just how powerful this dynamic CRM tool can be as a hosted sales CRM – especially in an Open Source or Call Center software environment.

Do you need a review of how SugarCRM compares to Zoho CRM or Salesforce.com – or the differences to hosted MS CRM 4.0 or even 5.0? Do you have questions regarding the world of online website CRM  and how the CRM cloud (Saleslogix) can work for you in a hosting CRM environment? Do you need clarity regarding CRM lead generation tools or CRM support/help plans? No worries! Just contact us!

Free Microsoft CRM 2011 WebinarJoin us for our newest Webinar Series.

We will be examining and evaluating Microsoft’s newest product Dynamics CRM 2011.

 Microsoft CRM 2011 Webinar Series

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