Marketing and Campaign Management in Microsoft Dynamics CRM-Marketing Features

Microsoft CRM 4.0 and 5.0 2011 Marketing and Campaign Features

Microsoft Dynamics CRM includes Best In Class Marketing Features

The days are long gone that CRM was only for Sales Reps. The evolution of CRM has advanced to the point that Marketing and Service modules are now expected in every CRM project. Not only do users expect CRM Marketing integration, but they also expect a high level of integration with CRM Campaigns and CRM Campaign Management.


The Battle of CRM Sales vs CRM Marketing

Having managed sales teams as well as developed CRM Marketing tools for large energy efficiency projects, I understand the battle that usually takes place between these two worlds. Marketing employees get paid on a salary basis, while Sales staff get paid on commission. Marketing managers have grand ideas of how much time the sales reps need to spend in the database – and they are typically disappointed.

Empowering the Marketing Department with CRM Tools

So how about empowering the Marketing staff with the right tools! Microsoft CRM has put together a fantastic list of features to help Marketing Teams achieve their goals.

  1. Segmenting Target Groups. Create static and dynamic lists based on multiple criteria.
  2. Lead Management. Lead Handling and Automatic Lead Routing to the proper Sales Rep
  3. List Managment and Easily Import
  4. Detecting and Removing Duplicates via rules
  5. Manage Communication Channels (E-mail, Letters, Calls, etc…)
  6. Campaign Management, incl. Campaign Life Cycle
  7. Campaign Analytics – in real time. Simplified Data Mining at your fingertips. Microsoft’s CRM Sharepoint solutions provide invaluable opportunities for reporting and dashboards.
  8. Quick Campaign Creation and Execution. Even re-use Campaigns
  9. Track responses, Interest levels and Interest Areas
  10. Manage Cross-Selling opportunities
  11. E-Marketing. Convert E-mail Responses to Leads or Opportunities
  12. Permission-Based Marketing. Stay compliant with laws!
  13. Enhanced User Adoption via Sharepoint and Outlook integration
  14. and more!


Microsoft CRM Whitepaper on Marketing and CRM Campaign Management

This article covers the many Microsoft CRM Marketing Features. For more details, we encourage you to  read the CRM Whitepaper.

Microsoft Dynamics CRM 2011 - Free Analysis PDFFree Dynamics CRM Analysis PDF Document

Click here to access our Free Microsofty Dynamics CRM 2011 Analysis.

Topics addressed include:

  1. vs Microsoft CRM
  2. Pros and Cons of SaaS vs On-premise CRM
  3. Crucial User Adoption Factors
  4. Total Cost of Ownership of Microsoft CRM

Nationwide CRM Consulting and Training

Whether you are looking for CRM training from Los Angeles to New York. We define our success by your CRM adoption rate. So call us to get started!

Microsoft CRM vs Salesforce-On Demand Webinar

Watch our webinar as we take a look at the below topicss and hope to provide you insight about this highly anticipated CRM system. We hope that our MS CRM review will help you on in your CRM evaluation.

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Mark Shaw

Director at Accent Gold Solutions
Author: Mark Shaw, Director of Accent Gold Solutions, is certified in a number of CRM systems - including SAP CRM, SugarCRM and ACT! Having studied Business at the University of Massachusetts, he went on to consult several large Energy Utilities in the US and Europe - including designing a Sales Database for the largest European provider of Natural Gas. Using his unique combination of sales and marketing experience, Mark has set up and led successful sales teams for several firms, including Xerox.
Read more about Mark on our About Us page. Google